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Norths appoint new CEO

Norths Devils have appointed one of Brisbane’s most experienced NRL club executives to the role of chief executive officer for 2018.

Terry Reader, the Brisbane Broncos’ Chief Commercial Officer, will take the role at Norths on a one-year secondment from the NRL club.

The Broncos have given their blessing for Reader to take the position at their feeder club before he returns to the NRL club.

Reader joins other new faces at Bishop Park for 2018 after the club announced the appointment of Rohan Smith to the head coaching role.

“We’re delighted that we have someone with Terry’s experience and proven record to lead a new era at Bishop Park,” Norths president Peter Fraser said.

“We thank the Broncos for allowing Terry to join us for the next year. He is highly respected in rugby league and his commercial skills, enthusiasm and knowledge of the game will be a huge asset to Norths.”

Broncos CEO Paul White said: “Norths are very important to the Broncos as one of our feeder clubs and we know that Terry will excel in this temporary role.

“Norths asked us for guidance on replacing their outgoing CEO and we thought there was an opportunity for both clubs to benefit from Terry’s placing at Bishop Park for 12 months.

“We’ll miss him at the Broncos in 2018 but we know he will receive the opportunity to showcase his skills and his work there will also help the Broncos because of our relationship with the Devils.”

Reader has more than 15 years’ experience as a career sports executive. He leads the commercial and marketing operations at the Broncos – Australia’s only ASX-listed sporting team – where he is responsible for the strategic direction and management of areas including sponsorship, sales, events, membership and game-day areas.

Reader has worked with the Broncos on two separate occasions in a career that included a role as the Brisbane Lions’ Commercial Operations Manager.

But rugby league has been his major focus as a player in the Brisbane competition and the UK before his professional career took over.

“I coached junior rugby league and played for Valleys so it was easy to get an appreciation of the Devils’ standing in Brisbane’s rugby league history,” Reader said.

“This is a club whose past players have included names like Churchill, Sattler and, more recently, Cronk, Slater and Smith. It’s a proud history and one I hope to be able to contribute to off the field.

“There’s a lot of work to be done but we’re putting the right team in place to do it.”

Reader and new coach Smith will begin their roles this month as the Devils shift their focus to 2018.

Reader takes over from Jamie Dowse, who announced last month that he was stepping down after a popular stint at the Devils.

“Jamie leaves with our best wishes – he served the club well,” Fraser said.

“We welcome Terry and Rohan to their new roles and I know Devils fans are looking forward to 2018.”
Terry Reader career summary

  • Brisbane Broncos – Chief Commercial Officer (June 2009 onwards)
  • Brisbane Lions – Commercial Operations Manager (December 2007 – June 2009)
  • Brisbane Broncos – Sponsorship Manager (June 2003 – December 2007)
  • Consolidated Communications London – Account Manager (April 2001 – Dec 2002)

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